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Supplier workflow guide

Printify and Printful mockup workflow: variant-aware production for real stores

Suppliers solve fulfillment, but they also add complexity: product families, variant matrices, and listing requirements across channels. This guide focuses on a supplier-aware mockup workflow: map variants once, generate consistent galleries, and export files named for publishing.

Read: 9 minPublished: 2026-02-27Updated: 2026-02-27

Mockup Genie Studio

Mockup Genie Studio project results screen

This guide is written for real listing workflows. If you want to follow along, open the Studio and run a small batch first.

Variant mapping: the step sellers skip

Most POD mockup pain comes from mismatched variants. Your supplier may call a color “Heather Prism Mint”, while your store uses “Mint”. If you do not map this once, you will ship the wrong visuals or lose time re-exporting.

Make a simple variant matrix

  • Supplier color name
  • Your storefront color name
  • SKU/handle key
  • Notes (ink/contrast warnings)

Once this exists, bulk generation becomes predictable and you stop fighting naming mismatches.

Batch generation in Mockup Genie Studio

Open Studio and batch by product family. Run a small sample first, then scale.

  1. Upload artwork once.
  2. Select a single product family (example: tees) and your mapped variants.
  3. Generate 10 outputs, QC framing and readability.
  4. Scale the full queue and save as a project.
  5. Export a ZIP and publish.

Naming: print provider + SKU + role

When you work with suppliers, naming needs to be deterministic. Use a format like:

Pattern: provider_sku_variant_role

Example: printify_tee-3001_black_hero

This makes it obvious which assets belong to which provider template and store variant.

Cadence: seasonal drops without chaos

If you publish seasonal drops, do not rebuild the process each time. Reuse the same gallery roles and naming, then swap the artwork and variant matrix.

If your main channel is Shopify, start with Shopify product mockup generator. If it is Etsy, start with Etsy mockup generator.

References

Platform docs and workflow references used to keep this guide grounded.